MYTH #1 - Green building is complicated.
Some people go to great lengths to build green-generating their own renewable power, for example. Others build green by installing extra insulation or energy efficient appliances. Choose the level that works for you, and enjoy the satisfaction that comes from knowing that the changes you made are good for your customers, your business and the environment.

MYTH #2 - Consumers aren't concerned with building green.
According to the green building experts at Green$mart, a green marketing real estate resource, national and regional surveys indicate that 97% of consumers consider energy/environmental features and savings a priority. In 2002, about 14,000 green homes were built-compared to about 19,000 in the 10 years prior.

MYTH #3 - Green building is expensive.
Many green building techniques can be applied at little or no additional cost. Plus, when operational costs-such as heating, cooling and water use-are factored in, green buildings often cost less over time. Thanks to the green building movement, structures built today are typically twice as energy efficient as those built 30 years ago. Dishwashers use 40 percent less water, the amount of energy needed to run a washing machine has dropped 45 percent, and toilets use 1.6 gallons of water per flush compared to four in the 1970s.

Why Build Green?

1.) Energy Savings.
Because of increased water and energy efficiency, you'll save thousands of dollars over the life of your home.

2.) Indoor Air Quality.
Green homes feature superior indoor air quality, which improves their overall livability. They improve ventilation and provide clean air, so your family can breathe easier.

3.) Peace of Mind.
Green homes are built with the environment in mind. From energy and water efficiency, to reduced construction waste and the use of renewable materials, you can take pride in the fact that your home has less negative impact on the environment.

Green Building Fact Sheet